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        當前位置:铂爵彩票登录 > 醫院管理 > 醫療會議

          會議時間:2019-03-21 08:00至 2019-03-22 18:00結束

          會議地點: 上海 詳細地址會前通知 會議規模:暫無

          主辦單位:Shanghai Master-Land Business Consulting Co.


          數字醫藥和醫療營銷創新峰會上海 2019 Digital Pharma Marketing Innovation Summit宣傳圖

          Interweaving with big data, the Internet starts its time of digital marketing. It is researched that digitization has deeply penetrated daily behaviors of doctors and patients in China.

          With the traditional marketing methods faced with its situation of depression, which is as cold as winter, there is still a little time difference between the rise of pharmaceutical industry´s online marketing and FMCG (fast-moving consumer goods) since the significant disparity with common fast-moving consumer goods on aspects of products, distribution channels, target groups. How will pharmaceutical industry embrace digital marketing in this round of wave represented by digital innovation? What is the current situation of pharmaceutical companies like? What problems and troubles did they meet in the process of development? Are there any successful implementation cases? What will the development trend be like in the future?

          Why should attend

          Understanding the latest digital marketing trends of medical industry enterprises: AI intelligent medical care/commercial with big data/content creation/e-commerce platform/multi-channel marketing/commercial insurance/pharmaceutical retail

          Best marketing strategy combined with patient-centered business model change

          Assist in the process of digital transformation of traditional pharmaceutical industry's active innovation in compliance era

          A better understanding of how the Mobile Internet contributes to the marketing model reform of traditional pharmaceutical industry

          Using digital marketing strategy to achieve the efficiency upgrade of traditional medical industry marketing

          Improving channel analysis and insight to realize the precision marketing in the pharmaceutical industry through multiple channels

          With the latest successful digital marketing cases, inspire the digital marketing strategies and ideas that combine our products and concepts

          Who Should Attend?

          GM, VP, Directors and managers with responsibilities in :

          Digital Marketing

          Interactive Marketing

          Mobile Marketing

          Online Marketing



          Public Relations

          Customer Relations

          Social CRM

          Social Business

          Social Community

          Crisis Management





          In this session, we will focus on

          Pharmaceutical companies’transformation, development trend and perspective about the prospect

          How pharmaceutical companies can innovate digital communication tools and management platforms

          Successful cases of digital marketing strategy concentrating on patients

          Exploration of methods to digital marketing and the accurate marketing channel

          Exploration of innovative business model and the best solution

          Based on the advanced information technology and big data, how pharmaceutical companies can achieve its expected effects and the maximum ROI of pharma ´ s transformation to digitalization by combining the company´s features and product attributes with it


          Shanghai Master-Land Business Consulting Co.




          Special Discount Rate

          Register & Pay before 30 Nov.18

          RMB 11800/人

          Normal Rate

          Register & Pay after30Nov.18

          RMB 12800/人


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